When I decided to launch The Skinny Confidential years ago I had a very, very distinct plan ( that whole story found here ).
My business plan was seriously, so simple: an upside down triangle.
An upside down triangle.
I wanted to start with one thing ( blogging ) & become very, very knowledgeable in that one thing. I didn’t want to start with this HUGE, gnarly idea & expand outward.
The goal was to keep it simple, stupid.
My advice on starting any kind of biz: if you’re looking to get into a certain field, think of the upside down triangle. Start small, think big.
After countless hours/experience you should become pretty damn good at the one thing & you’ll know when it’s time to slowly expand out.
Find your niche AKA the very tip of your triangle.
The tiny tip of my triangle began with blogging & it’s slowly growing outward to a brand.
Ultimately I’d take quality over quantity any day.
On Instagram the other day I saw this quote & it so, so resonated:
“You can do anything but not everything.”
Ok, now get out there & kill it! Happy Thursday—
Oh & since we’re on the subject, watch this video that a sweet reader sent me…literally GOOSEBUMPS.
1.}} Jacqueline Nicole ( from JNB Jewelry ) & I launched a YouTube channel. We talk skinny treats, jewelry, style, & much more.
2.}} I started sharing showcasing more fashion//beauty posts.
3.}} My friends & I worked with Lionsgate Films/TV. Such a fun experience!
4.}} The Skinny Confidential featured one of the world’s top supermodels, Cheyenne Tozzi.
5.}} My partner, Erica & I launcheda blog consulting/design company, Blog-Doo.
6.}} I quit my job & become a full time blogger/blog designer. The Skinny Confidential got a makeover & evolved from a fitness blog to a lifestyle blog.
7.}} I moved into my new place & became a home decor psycho.
8.}} One of my biggest aspirations came true: I’m an author.The Skinny Confidential Lifestyle Guide is available for pre-order on Amazon and Barnes & Noble.
9.}} TSC partnered with Benefit Cosmetics on their ‘Benebrow Campaign’ & I shot this campaign video.
10.}} LuLu*s & I collaborated; see posts: 1 // 2 // 3 // 4. Stay tuned for more LuLu*s collabs in 2014.
11.}} I shared my absolute favorite salad…ever. So easy, so yummy.
12.}} I had the opportunity to interview the top celebrity trainer in the world & the man who recently kicked Jessica Simpson’s ass into shape, Harley Pasternak, via video.
Bring it 2014.
What’s your proudest 2013 accomplishment?
Watch TSC year in review ( via Instagram ) here: TSC ‘Year in Review’ video
Mini DeLites will happen tomorrow instead of its usual Monday spot because today I had to share my brow collab with Benefit Cosmetics.
I love, love, love their products.
& BT Dubs- this isn’t a review.
I mean, they honestly just carry seriously, kick-ass products that I.can’t.live.without.
<< What I’m wearing this video:
‘Hello Flawless’ Foundation
‘Girl Meets Pearl’ Highlighter
‘High Brow’ Pencil
‘Gimme Brow’ Volumizing Brow Gel
Stay tuned for a Benefit giveaway soon too ; ). xx.
P.S. more at-home brow tips ( + all my makeup application tricks ) will be found in my lifestyle guide, released March 4, 2014!