Posts Tagged ‘YouTube’

The Skinny Confidential’s Biz Plan: An Upside Down Triangle (( Start Small // Think Big ))

Lauryn Evarts talks diet, fitness, fashion, & health.

When I decided to launch The Skinny Confidential years ago I had a very, very distinct plan ( that whole story found here ).

My business plan was seriously, so simple: an upside down triangle.

Say what?


An upside down triangle.

I wanted to start with one thing ( blogging ) & become very, very knowledgeable in that one thing. I didn’t want to start with this HUGE, gnarly idea & expand outward.

The goal was to keep it simple, stupid.


My advice on starting any kind of biz: if you’re looking to get into a certain field, think of the upside down triangle. Start small, think big.

After countless hours/experience you should become pretty damn good at the one thing & you’ll know when it’s time to slowly expand out.

Find your niche AKA the very tip of your triangle.

The tiny tip of my triangle began with blogging & it’s slowly growing outward to a brand.

Ultimately I’d take quality over quantity any day.

On Instagram the other day I saw this quote & it so, so resonated:

“You can do anything but not everything.”


Ok, now get out there & kill it! Happy Thursday—


Oh & since we’re on the subject, watch this video that a sweet reader sent me…literally GOOSEBUMPS.

The Year of 2013 by The Skinny Confidential

Lauryn Evarts talks diet and fitness for weight loss.

1.}} Jacqueline Nicole ( from JNB Jewelry ) & I launched a YouTube channel. We talk skinny treats, jewelry, style, & much more.

2.}} I started sharing showcasing more fashion//beauty posts.

3.}} My friends & I worked with Lionsgate Films/TV. Such a fun experience!

4.}} The Skinny Confidential featured one of the world’s top supermodels, Cheyenne Tozzi.

5.}} My partner, Erica & I launcheda blog consulting/design company, Blog-Doo.

6.}} I quit my job & become a full time blogger/blog designer. The Skinny Confidential got a makeover & evolved from a fitness blog to a lifestyle blog.

7.}} I moved into my new place & became a home decor psycho.

8.}} One of my biggest aspirations came true: I’m an author.The Skinny Confidential Lifestyle Guide is available for pre-order on Amazon and Barnes & Noble.

9.}} TSC partnered with Benefit Cosmetics on their ‘Benebrow Campaign’ & I shot this campaign video.

10.}} LuLu*s & I collaborated; see posts: 1 // 2 // 3 // 4. Stay tuned for more LuLu*s collabs in 2014.

11.}} I shared my absolute favorite salad…ever. So easy, so yummy.

12.}} I had the opportunity to interview the top celebrity trainer in the world & the man who recently kicked Jessica Simpson’s ass into shape, Harley Pasternak, via video.


Bring it 2014.

What’s your proudest 2013 accomplishment?


x L

Watch TSC year in review ( via Instagram ) here: TSC ‘Year in Review’ video

Benefit Cosmetics + The Skinny Confidential Collab

Hiiii guys.

What up?

Mini DeLites will happen tomorrow instead of its usual Monday spot because today I had to share my brow collab with Benefit Cosmetics.

I love, love, love their products.

& BT Dubs- this isn’t a review.

I mean, they honestly just carry seriously, kick-ass products that I.can’

<< What I’m wearing this video:

‘Hello Flawless’ Foundation

‘Girl Meets Pearl’ Highlighter

‘High Brow’ Pencil

‘Gimme Brow’ Volumizing Brow Gel

Stay tuned for a Benefit giveaway soon too ; ). xx.

- Lauryn

P.S. more at-home brow tips ( + all my makeup application tricks ) will be found in my lifestyle guide, released March 4, 2014!

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